Campaign • By PBJ Marketing

#ExposeTheTruth

Undetectable and Responsible • He’s Taking Accountability – One in 5 HIV positive people in the US are undetectable. If he’s actually  undetectable his health is truly part of his lifestyle.


Campaign • By PBJ Marketing

#ExposeTheTruth

Educated and Protected • Condoms Aren’t Your Only Option – A condom is only the most common and traditional method. Serosorting, PrEP and strategic positioning are all ways to protect yourself.


Campaign • By PBJ Marketing

#ExposeTheTruth

Tested and Unsure • Results Aren’t a Free Pass – Getting a negative test result is not a guarantee that you’re negative and it can take up to  3 months for antibodies to present themselves.


Campaign • By PBJ Marketing

#ExposeTheTruth

Poz and Clean • Judgement is Dirty – Being HIV positive does not make you dirty. The use of the word clean implies judgmentand stigma. Don’t be afraid to ask him his status.


Impulse • By PBJ Marketing

Swim Easy Fashion Show at Fat Village Art Walk

Fat Village Art Walk -July 2015 -Swim Easy Fashion Impulse Group South Florida joined C&I Studios for their Swim Easy Fashion Show at during the monthly Art Walk in July. The Fashion featured Impulse members and models wearing some of swim wears hottest brands such as caRIOca and Exist Sportsline with a special appearance by…


Impulse • By PBJ Marketing

I Am Not Alone – The Summer Series

I Am Not Alone – The Summer Series As part of Impulse SoFL’s campaign, “I Am Not Alone” campaign, which focused on bringing a friend to get tested and challenging them to pledge to do the same, Summer just got hotter with “The Summer Series” A once month pop up style testing event at the…


Impulse • By PBJ Marketing

Evolution 2015

Evolution 2015   April 18th 2015, Impulse South Florida hosted its annual Evolution pool party at the beautifully renovated, historic Vagabond hotel. The Resort style pool quickly filled with attendees as they enjoyed the music of renown DJ Maximus and had the opportunity to share their Evolution memories with the world via social media in…


Impulse • By PBJ Marketing

Impulse SoFL represents at Miami Beach Pride 2015

Miami Beach Pride 2015 April 12th 2015 Impulse Group SoFL proudly marched in the 2015 Miami Beach Pride Parade. With Enough, marketing, swag and style to literally cover and fill a city bus, Dancers, Members and Models put on a show for the 40,000 attendees at this years parade. Branded in signature Magenta, and Cyan…


Campaign • By PBJ Marketing

Impulse Group SoFL – Marketing Campaign 2015/16 – Expose the Truth

Expose the Truth       The images you are about to see represent the key messages that Impulse Group South Florida has selected to use as their primary marketing for the Spring 2015 through Winter 2016 season. The messaging was a result of months of collaboration between the Advocacy and Marketing Teams. After all of the…


Impulse • By PBJ Marketing

Ultra Music Festival 2015: Impulse SoFL Joins Forces with LIFEBeat

Ultra Music Festival 2015: Impulse SoFL Joins Forces with LIFEBeat March 27th, 28th, and 29th Impulse Group South Florida joined forces with LIFEbeat Music Fights HIV/AIDS for one of Miami’s most iconic events, Ultra Music Festival! LIFEbeat & Impulse South Florida set up a informative booth next to the UMF Radio stage and handed swag…


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Impulsive Chat with Shangela

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The Pulse • Washington DC

#ExposeTheTruth

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The Pulse • New York City

One Year Anniversary!! We Love NYC

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